Why Invest in RSS Marketing?

Social media marketing is all the talk nowadays, so you might be surprised, why RSS marketing? It’s 2018 for goodness’s sake, who still uses RSS? If that’s what you think, then, you’re missing a massive opportunity.

If you do a quick Google search about the question “Do you still use RSS?” without the quotes, you’ll get more than 800 million results. And the top result is from makeuseof.com stating that there are at still least 20 million RSS users. Looking past that and down the other results, you’ll see articles and polls tackling the question and it’s as clear as the noon of a summer day that the majority of internet users still use RSS readers to get their content.

A poll from The Verge says that 10,037 out of 14,755 people still uses RSS religiously. Beyond that, there are 1785 people that still check in from time to time. Aside from this poll made by The Verge, if you check the other websites from the Google result, most the comments or forum discussions you can see are saying something in the lines of “yes, I still use RSS regularly”. In conclusion, RSS is not dead. It’s far from it and it might even make a comeback.

Why RSS Will Continue?

People love RSS readers. In social media, you are bombarded by hundreds of posts from your friends, the pages you follow, ads and other filler stuff that more often annoying than not. In Twitter, if you follow a certain hashtag, you see people tweeting about it in real-time. Though there are many relevant Tweets, a popular hashtag will certainly be bombarded by spammers, tagging their irrelevant tweet with the popular hashtag in hopes of getting attention. In the end, it’ll be flooded by unnecessary information.

On the other hand, RSS is a list of content that a user curate. A collection of posts, news, deals, offers, etc. that the user actually wanted to see. No filler stuff, only the thing the user wants. Although it’s certain that a new technology will replace RSS, social media is clearly not that technology. While they are similar, they don’t fulfill the same thing. RSS is for curating content while social media, as the name implies, is for socializing.

Furthermore, RSS allows users to:

  • Check news feed as often as they want. This gives the users control over the content, unlike social media and emails.
  • Organize content. They can create folders or categories so they can easily check what they want anytime.
  • Save time finding out how to subscribe to a site via email or other means. Users just need to grab your feed URL and paste it into their RSS reader and it’s done.

RSS is Here to Stay

As you can see, there is no perfect alternative to RSS as of this writing. Although there are social media platforms that, in part, performs what RSS do (curating content), it does so very efficiently. In the end, social media is for socializing while RSS is for content curation. And for that reason alone, there will still be millions of people using RSS on a regular basis, so RSS marketing is still an excellent strategy.